Large statue of the Under Armour logo in front of their retail store on the promenade in Harbor East

Under Armour Brand House

Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player and special teams captain, who changed the way athletes dress forever with the introduction of UA HeatGear, a revolutionary baselayer that redefined performance apparel. Built on innovation and grounded in sport, Under Armour exists to make athletes better. The brand continues to outfit high school and college team athletes across the country with gear built for the field, court, and pitch, and made to perform beyond it. Every product is powered by athlete insight, tested under real conditions, and held to the highest standards of performance. Under Armour’s mission is simple: to empower those who strive for more through relentless innovation, purpose-led design, and a commitment to driving sport forward.

This is your house. Come on in.
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Come See Us

Mon – Sat / 10am – 8pm
Sun / 11am-7pm
700 S. President Street /
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Several people walking past the Under Armour Brand House retail store on a sunny day on the promenade in Harbor East
Several people walking into the Under Armour Brand House retail store in Harbor East at dusk

Come See Us

Mon – Sat / 10am – 8pm
Sun / 11am-7pm
700 S. President Street /
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410.528.5304

Events & Promotions

Baltimore Headquartered
Brand House Perks
New Releases

The Brand House showcases all of Under Armour’s top products and newest technologies.

Local Events & Races
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Giving Back
City Schools Parntership

Under Armour and Baltimore City Public Schools celebrate Project Rampart, an ongoing 6+ year partnership designed to elevate the City Public High School student athlete experience and improve academic outcomes through the power of sport.

Military Discount
20% Off All Purchases

Under Armour® proudly offers 20%* off all purchases for Active Duty Service Members, Retirees, Veterans, Military Spouses, and Military Family Members.

We also extend this 20%* discount to First Responders & Healthcare Workers, including active Police, Fire, Nurses, Doctors, and EMTs. In addition, teachers and educators are now eligible for 20%* off. You can use your discount when shopping at our Harbor East Brand House. To redeem, simply verify your eligibility through ID.me. Please note: this discount cannot be combined with other promotional codes, sitewide promotions, or gift card purchases.

No Weigh Backpack

Try on the gravity-defying No Weigh Backpack, coming soon to the Harbor East store!

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